During my time in the Global Career Accelerator Digital Marketing track at ASU, we were assigned to build a store site for a fictitious SPF brand, called NÖZ. We were also assigned to choose a customer persona, mine being Frances the Fashionista - a youthful, creative, eclectic, social, environmentally mindful young woman from New York City, NY. Down below is my portfolio project where I was able to build the site with my Interpretation to the brand guideline PDF book sent to us, and with the customer persona In mind.
Implementation of:
- Brand Identity
- SEO
- META
- CRO
- A/B Testing
- Landing page optimization
- Testimonials and reviews
- Email marketing
- and many other areas of digital marketing as a whole
Down below Is a walk through of my site based on NÖZ brand guidelines & the customer persona I chose to work with, with a video walk through towards the end of the page
EMPATHY MAP
HOME PAGE
PRODUCT PAGE
TRUST BADGES & TESTIMONIALS
PROMOTIONAL & ABANDONED CART EMAILS
SEO & META
A/B TESTING
